Copywriting
Hatchimals
Playdate Pack
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VACATION PLAYSET: The Hatchimals egg opens into a vacation playset with a unique scene in every pack – camping, hot air balloon, snow, water park and more! Set up the accessories and graphics and play!
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4 CHARACTERS: Includes 4 friends on vacation – 2 siblings from one family and 2 from another! Create pretend play adventures and collect all 10 packs (toys each sold separately), great gifts for girls!
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DOUBLE HATCH: Crack the top of the egg to find 2 Little Kids and 1 accessory; find 1 Little Kid and a Baby on the bottom! In the packaging, there’s another accessory and graphics for your scene!
Hot Air Balloon Set
For this project I ideated themes relevant to the brand, created moodboards, illustrated the playset pieces, oversaw graphic designs, and completed sculpt comments with cross functional teams.
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For this project I ideated ideas for the name of the Fall 2022 season of Hatchimals. During this process I followed a brief and ideated ideas based off of the pre production moodboards and early concepts.